DeKalb Times

DeKalb County spent $7,344,679 on men's collegiate football teams in 2023, a decrease of 3.4% from the previous year, according to the U.S. Department of Education.

This translates to roughly 29.1% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at DeKalb County have grown 33.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$7,344,679	29.1%
2022	$7,600,688	34.6%
2021	$5,141,739	30.7%
2020	$7,438,508	33.8%
2019	$8,386,474	33%