Keicher's committee spent the most on television advertising in the quarter, with 55.1% of this total ($27,550) going to Comcast 1733 in Bingham Farms. Table 1 below shows the distribution of how Keicher's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$50,000
59.4%
Radio advertising
$13,484
16%
Newspaper advertising
$5,890
7%
Campaign staff
$3,200
3.8%
Consulting
$3,000
3.6%
Printing
$2,125
2.5%
Production media expenses
$1,633
1.9%
Food
$1,565
1.9%
Rent
$1,450
1.7%
Sponsorships
$630
0.8%
Campaign work
$620
0.7%
Meals
$245
0.3%
Bank charges
$167
0.2%
Signs
$156
0.2%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Comcast 1733
2018-11-01
$27,550
Television advertising
Comcast 7506
2018-11-01
$22,450
Television advertising
Wspy
2018-10-12
$2,030
Radio advertising
Wxxq
2018-10-22
$1,710
Radio advertising
Wlbk
2018-10-22
$1,677
Radio advertising
Wsqr
2018-10-22
$1,623
Radio advertising
Shaw Media
2018-10-22
$1,605
Newspaper advertising
Xpress Professional Services, In.
2018-10-25
$1,545
Printing
The Forge of Sycamore
2018-11-06
$1,498
Food
Jeffrey Richardson
2018-10-15
$1,450
Rent
Shaw Media
2018-10-02
$1,300
Newspaper advertising
Shaw Media
2018-10-17
$1,150
Newspaper advertising
Wdkb
2018-10-12
$1,111
Radio advertising
Tim Johnson
2018-11-15
$1,100
Campaign staff
Parket Meadows
2018-11-15
$1,000
Campaign staff
The Newberg Group
2018-10-05
$1,000
Consulting
The Newberg Group
2018-11-05
$1,000
Consulting
The Newberg Group
2018-12-05
$1,000
Consulting
Wspy
2018-10-22
$1,000
Radio advertising
Wrok
2018-10-22
$812
Radio advertising
The Boone County Journal
2018-10-24
$740
Newspaper advertising
Emmatt Marketing
2018-10-22
$700
Production media expenses
Wyot
2018-10-22
$690
Radio advertising
Wrhl
2018-10-22
$667
Radio advertising
The Boone County Journal
2018-11-02
$640
Newspaper advertising
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