Keicher's committee spent the most on radio advertising in the quarter, with 25.8% of this total ($2,464) going to Wxxq in Rockford. Table 1 below shows the distribution of how Keicher's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$9,570
27.9%
Signs
$6,637
19.3%
Rent
$4,350
12.7%
Consulting
$3,000
8.7%
Magazine advertising
$2,159
6.3%
Printing
$1,467
4.3%
Newspaper advertising
$1,300
3.8%
Fund raising (food)
$1,297
3.8%
Production media expenses
$1,050
3.1%
Brochures
$999
2.9%
Campaign work
$600
1.8%
Sponsorships
$500
1.5%
Equipment rental
$500
1.5%
Insurance
$475
1.4%
Hall rental for raising funds
$250
0.7%
Food
$171
0.5%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
Meridian
2018-09-29
$5,980
Signs
Wxxq
2018-09-19
$2,464
Radio advertising
Wlbk
2018-09-19
$2,176
Radio advertising
Wsqr
2018-09-19
$2,176
Radio advertising
Jeffrey Richardson
2018-08-17
$1,450
Rent
Jeffrey Richardson
2018-08-23
$1,450
Rent
Jeffrey Richardson
2018-09-13
$1,450
Rent
Shaw Media
2018-09-05
$1,300
Newspaper advertising
The Newberg Group
2018-07-05
$1,000
Consulting
The Newberg Group
2018-08-05
$1,000
Consulting
The Newberg Group
2018-09-05
$1,000
Consulting
The Newberg Group
2018-08-15
$999
Brochures
Wrok
2018-09-19
$960
Radio advertising
The Newberg Group
2018-09-10
$934
Printing
Wrhl
2018-09-19
$897
Radio advertising
Wyot
2018-09-19
$897
Radio advertising
New Values Magazine
2018-08-17
$859
Magazine advertising
Emmatt Marketing
2018-09-19
$800
Production media expenses
Discover Your Hometown
2018-09-25
$675
Magazine advertising
Discover Your Hometown
2018-08-30
$625
Magazine advertising
The Forge of Sycamore
2018-07-19
$583
Fund raising (food)
DeKalb Barb Boosters
2018-09-13
$500
Sponsorships
Whitman's Party Rental
2018-09-06
$500
Equipment rental
State Farm Fire and Casualty Company
2018-08-02
$475
Insurance
Jonamac Orchard
2018-09-24
$411
Fund raising (food)
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